Specifications & pack copy
Food Specification Writing & Pack Copy
Your customer wants a spec before they'll list your product. I write it, collect the supplier data and give you pack copy ready for your designer.
Price
From £250
Per specification. Variants of the same product cost less.
Experience
I've written specifications that have gone to major UK retailers. The work is done remotely, so I can help food businesses anywhere in the UK.
Scope
What's included
- Finished product specification, start to sign-off
- Pack copy ready for artwork
- Ingredients list with QUID percentages
- The 14 allergens and "may contain" checks
- Nutrition declaration (calculated or from lab results)
- Storage, shelf life and usage instructions
- Raw material specs collected and checked
- Updates for recipe, supplier or packaging changes
Before I start
What I need from you
- Recipe with weights
- Supplier specification for every ingredient
- Packaging details and finished weights
- Shelf-life and any micro or lab results
- Who the spec is for and their format, if they have one
Who it's for
Anyone who has been asked for a spec
- W01Producers supplying retailers
- W02Wholesalers, cash & carries and distributors
- W03Foodservice and catering suppliers
- W04Contract manufacturers and packers
- W05Small producers, home bakers and online food brands
Pricing
Specifications from £250
Per specification, including pack copy. Range extensions and larger batches are quoted per project. Fixed quote before any work starts.
Clarification
Who is responsible for what
As the food business operator, you remain legally responsible for your product and its specification. My role is to write it from the information you and your suppliers provide, and advise you on what needs to change.
Queries
Frequently asked questions
Keep going
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Next step
Been asked for a spec? Let's get it written
Tell me where you are — a booked-in EHO visit, a rating you need to fix, or allergens you are not confident in. No obligation, no jargon.